Haier’s Survival Strategy To Compete With World Giants
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With backing from two large U.S. private equity funds, Haier made a bid to acquire U.S. appliance maker Maytag for $1.28 billion. The bid failed and Maytag allowing Maytag to set a substantial price premium, as well as strongly influencing consumer preference at the higher end of the ... Read Article
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What's Wrong With My Dryer? A Troubleshooting Guide
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An Analytical Study On Strategic Management Of Haier
Haier refrigerator is the unique product line at this time. The brand of Haier established strong credibility (Sun Deliang, 2011) electronics manufacturers are in the price war while Haier insisted of not using low-cost strategy, ... View Document
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